Brewed in Italy to the original recipe since 1963, Peroni exemplifies the traditions of Italian craftsmanship, passion and flair upon which it was formed. In Rome, 1963, Birra Peroni first brewed what was to become their greatest and most famous export: Peroni. Created to reflect the emergence of Italian luxury in fashion and design, it was designed with the sharp, sophisticated beer drinker in mind. Peroni Nastro Azzurro is gently brewed to give an intensely crisp, refreshing taste with that unmistakable touch of Italian style.